In the past, wearable technology has generally been associated with health and fitness—not fashion. Today, it is a market that has fashion designers clamoring to collaborate with tech companies.
The problem in the past with wearable’s was the struggle to cross the chasm and find success in the mainstream market. Lucky Editor-in-Chief Eva Chen suggested that the key to success for these products is “to balance elegant form with functionality that you just can’t live without.” As technology has become an essential part of our everyday lives, the challenge was to make it trendy and the solution was to get designers on board.
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